COKE X TET
Coca-Cola with its iconic red can, and creative seasonal themes had already established itself as one of the most looked forward to brands during Tet - The Vietnamese Lunar New Year Festival. So when we were asked to present 2018's Tet theme,
we reveled at the opportunity.
COKE X LOVE
As Tet and Valentine's day happened to coincide, the concept of Tet x Love took shape. It was a poignant occasion to remind the masses of the true message behind both celebrations.
Family Unity, Love for One Other and Unity of Community would be chosen as our 3 key message for the season.
A GOLDEN MESSENGER
The messages would be carried symbolically via Coke's new Golden Swallow - a vastly redesigned version from previous years, giving the story new dynamism that carefully bridged culture and modernity.
View the full story below:
UNITED IN CELEBRATION
In embracing the spirit of our message, we then invited 3 rising digital Illustrators to visualize our Concepts - A representation of a truly united community project. And with our designers transporting the illustrators work meticulously into final printable artwork on cans, this 'labour of love' resulted
in Coca-Cola Vietnam successfully extending their iconic status.