COKE X TET

Coca-Cola with its iconic red can, and creative seasonal themes had already established itself as one of the most looked forward to brands during Tet - The Vietnamese Lunar New Year Festival. So when we were asked to present 2018's Tet theme,

we reveled at the opportunity.

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COKE X LOVE

As Tet and Valentine's day happened to coincide, the concept of Tet x Love took shape. It was a poignant occasion to remind the masses of the true message behind both celebrations.

Family Unity, Love for One Other and Unity of Community would be chosen as our 3 key message for the season.

A GOLDEN MESSENGER

The messages would be carried symbolically via Coke's new Golden Swallow - a vastly redesigned version from previous years, giving the story new dynamism that carefully bridged culture and modernity.

View the full story below:

UNITED IN CELEBRATION

In embracing the spirit of our message, we then invited 3 rising digital Illustrators to visualize our Concepts - A representation of a truly united community project. And with our designers transporting the illustrators work meticulously into final printable artwork on cans, this 'labour of love' resulted

in Coca-Cola Vietnam successfully extending their iconic status.

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