BUILDING DREAMS
Vietnam's very own toy brand - while it may seem almost insignificant when compared to the nation's many economic achievements, being able to produce essential learning tools for a future generation of leaders is in fact a true expression of Vietnam's independent and progressive spirit. So to us, TiniToy's Toy Range Branding isn't really about designing boxes, but about helping the next generation of Vietnamese build their dreams.
THE CONCEPT
We chose to depart from the norm of solely showcasing the toys or having a child play with them. We wanted a more immersive experience that allowed children to see their imaginary world more vividly by featuring the Child 'living' in the Toy world - where the Toys were 'larger than real life'. This to us was crucial to rekindle the love for physical brick toys in todays mobile media dependence.
THE ARCHITECTURE
We chose to depart from the norm of solely showcasing the toys or having a child play with them. We wanted a more immersive experience that allowed children to see their imaginary world more vividly by featuring the Child 'living' in the Toy world - where the Toys were 'larger than real life'. This to us was crucial to rekindle the love for physical brick toys in todays mobile media dependence.
COME TO LIFE
Over 30 units of box and bags were designed for this project, each featuring adorable children in themed attire to match each brick toy set. From concept to architecture and range design, we ensured the results would immediately set TiniToy apart from even established global competition.
